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Develops CRM strategies for clients, translates frameworks into actionable plans, and runs strategy sessions to drive marketing performance and ROI.
Who Are Massive Rocket?
Massive Rocket is a rapidly scaling Braze and Snowflake agency on a mission to transform how digital marketing, product, and engineering teams connect. In just five years, we’ve grown at speed and are now gearing up for our next big milestone: hitting $100M in revenue. We build human experiences at scale, powered by cutting‑edge web, mobile, cloud, data, and AI technologies. If you’re excited by innovation, love solving complex challenges, and want to help shape the future of digital experiences, you’ll feel right at home here.
Every role at Massive Rocket is entrepreneurial. The people who thrive here don’t just focus on their own remit — they understand the goals of the teams around them and actively contribute to the success of their colleagues, customers, and partners. We’re building a culture of ownership, collaboration, and growth, and we’re looking for people who want to make a real impact.
Who Are We Looking to Add to Our Team?
As a CRM Strategist at Massive Rocket, you’ll work hand‑in‑hand with our Principal CRM Strategist to shape and deliver CRM strategies that move the needle for our clients. You’ll help build strategic plans, translate them into clear, actionable initiatives, and ensure they’re handed over smoothly to the execution team so they can drive KPIs, performance, and measurable ROI.
You’ll play a key role in turning complex frameworks into simple, compelling narratives — the kind that teams can execute confidently and clients can rally behind. You’ll join client sessions throughout the Delivery Sales Lifecycle, helping uncover core challenges and contributing to data‑driven marketing strategies that make a real impact.
You’ll also support the creation of pitches that tell powerful stories through strategy, data, and insight. And you’ll run strategy sessions grounded in lifecycle thinking, best practices, and proven principles to help clients unlock long‑term success.
What Will You Do?
• Turn complex frameworks into simple, compelling narratives that teams can execute confidently
• Join client sessions throughout the Delivery Sales Lifecycle to uncover challenges and shape data‑driven strategies
• Support the creation of pitches that tell powerful stories through strategy, data, and insight
• Run strategy sessions grounded in lifecycle thinking, best practices, and proven CRM principles
• Translate strategic recommendations into clear, actionable plans for execution teams
• Contribute to measurable client success by aligning strategy with KPIs and ROI goals
What Makes You a Great Fit
• 6+ years of hands‑on CRM experience, including at least 2 years in a dedicated CRM Strategy role within an agency, consultancy, or client‑side team
• Strong working knowledge of leading CRM platforms such as Braze, Salesforce Marketing Cloud, or HubSpot
• Confident presenting complex strategies and turning insights into clear value propositions and achievable activation plans
• Data‑driven mindset, with experience analysing customer communications and using insights to shape future campaigns — from audience selection to next‑best actions, content, and timing
• Deep understanding of CRM ecosystems and Martech, with expertise across platforms like Salesforce, Microsoft Dynamics, HubSpot, and similar tools
Why You’ll Love Working Here
• Rocket‑Fuelled Growth – Big challenges, fast learning, and the chance to level up quicker than anywhere else
• A Culture That Actually Gives a Damn – Supportive, positive, and built around people who want to see you win
• A Global Crew – Collaborate with brilliant teammates across Europe, the US, and beyond
• Remote‑First for Life – Work from wherever you feel your best
• Real Career Momentum – Clear progression, real ownership, and space to grow into your next chapter
• Moments That Matter – Meetups, events, and team experiences that make the journey unforgettable
A Few Things to Know Before We Get Started
Bring Your Own Device – We operate a BYOD policy, so you’ll use your own kit for work
Right to Work – You’ll need a valid work visa; we’re not able to offer sponsorship at the moment
ID Checks – We may ask for proof of identity (passport, ID card, or a recent utility bill)
References – We may request two references, so have names, relationships, and contact details ready
For Contractors – Proof of incorporation and up‑to‑date insurance is required
A Quick Note on Applications
We receive a high volume of applications, and while we’d love to reply to everyone personally, it’s not always possible. If you haven’t heard from us within two weeks, it sadly means you haven’t been successful this time. But don’t let that stop you—we’re growing fast, and new opportunities open up all the time.
We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.
Create and manage organic community content on Reddit and Quora to build brand presence and engagement for an ed-tech company.
Job type: Part-Time (30 hours per week)
Location: Remote
Duration: 6 months, with the possibility of extension
Compensation: $20-$28/hr, based on experience
Who we are:
Think Academy US (www.TheThinkAcademy.com), a 100% owned subsidiary of TAL Education Group(NYSE: TAL), is recently established education technology (Ed-Tech) company to provide K-12 extra-curricular learning services through science and technology. At Think Academy, we provide full cycle service to foster local children’s ability to think critically, to strengthen their logic skills, and to help them fulfill their goals through innovative teaching techniques. We believe Love and Technology can make education better. Each week, more than 6 million students are enrolled in TAL’s online and offline education platform.
About the Role
Think Academy is looking for an experienced Community Content & Growth Specialist to build our organic brand presence across Reddit, Quora, and other relevant online communities. The ideal candidate understands user intent and can create credible, genuinely helpful content that naturally integrates Think Academy’s expertise and resources without feeling overly promotional.
What You Will Do
What We’re Looking For
Preferred Qualifications:
Think Academy is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability.
Develops CRM strategies for clients, translates complex marketing frameworks into actionable plans, and conducts strategy sessions to drive measurable ROI.
Who Are Massive Rocket?
Massive Rocket is a rapidly scaling Braze and Snowflake agency on a mission to transform how digital marketing, product, and engineering teams connect. In just five years, we’ve grown at speed and are now gearing up for our next big milestone: hitting $100M in revenue. We build human experiences at scale, powered by cutting‑edge web, mobile, cloud, data, and AI technologies. If you’re excited by innovation, love solving complex challenges, and want to help shape the future of digital experiences, you’ll feel right at home here.
Every role at Massive Rocket is entrepreneurial. The people who thrive here don’t just focus on their own remit — they understand the goals of the teams around them and actively contribute to the success of their colleagues, customers, and partners. We’re building a culture of ownership, collaboration, and growth, and we’re looking for people who want to make a real impact.
Who Are We Looking to Add to Our Team?
As a CRM Strategist at Massive Rocket, you’ll work hand‑in‑hand with our Principal CRM Strategist to shape and deliver CRM strategies that move the needle for our clients. You’ll help build strategic plans, translate them into clear, actionable initiatives, and ensure they’re handed over smoothly to the execution team so they can drive KPIs, performance, and measurable ROI.
You’ll play a key role in turning complex frameworks into simple, compelling narratives — the kind that teams can execute confidently and clients can rally behind. You’ll join client sessions throughout the Delivery Sales Lifecycle, helping uncover core challenges and contributing to data‑driven marketing strategies that make a real impact.
You’ll also support the creation of pitches that tell powerful stories through strategy, data, and insight. And you’ll run strategy sessions grounded in lifecycle thinking, best practices, and proven principles to help clients unlock long‑term success.
What Will You Do?
• Turn complex frameworks into simple, compelling narratives that teams can execute confidently
• Join client sessions throughout the Delivery Sales Lifecycle to uncover challenges and shape data‑driven strategies
• Support the creation of pitches that tell powerful stories through strategy, data, and insight
• Run strategy sessions grounded in lifecycle thinking, best practices, and proven CRM principles
• Translate strategic recommendations into clear, actionable plans for execution teams
• Contribute to measurable client success by aligning strategy with KPIs and ROI goals
What Makes You a Great Fit
• 6+ years of hands‑on CRM experience, including at least 2 years in a dedicated CRM Strategy role within an agency, consultancy, or client‑side team
• Strong working knowledge of leading CRM platforms such as Braze, Salesforce Marketing Cloud, or HubSpot
• Confident presenting complex strategies and turning insights into clear value propositions and achievable activation plans
• Data‑driven mindset, with experience analysing customer communications and using insights to shape future campaigns — from audience selection to next‑best actions, content, and timing
• Deep understanding of CRM ecosystems and Martech, with expertise across platforms like Salesforce, Microsoft Dynamics, HubSpot, and similar tools
Why You’ll Love Working Here
• Rocket‑Fuelled Growth – Big challenges, fast learning, and the chance to level up quicker than anywhere else
• A Culture That Actually Gives a Damn – Supportive, positive, and built around people who want to see you win
• A Global Crew – Collaborate with brilliant teammates across Europe, the US, and beyond
• Remote‑First for Life – Work from wherever you feel your best
• Real Career Momentum – Clear progression, real ownership, and space to grow into your next chapter
• Moments That Matter – Meetups, events, and team experiences that make the journey unforgettable
A Few Things to Know Before We Get Started
Bring Your Own Device – We operate a BYOD policy, so you’ll use your own kit for work
Right to Work – You’ll need a valid work visa; we’re not able to offer sponsorship at the moment
ID Checks – We may ask for proof of identity (passport, ID card, or a recent utility bill)
References – We may request two references, so have names, relationships, and contact details ready
For Contractors – Proof of incorporation and up‑to‑date insurance is required
A Quick Note on Applications
We receive a high volume of applications, and while we’d love to reply to everyone personally, it’s not always possible. If you haven’t heard from us within two weeks, it sadly means you haven’t been successful this time. But don’t let that stop you—we’re growing fast, and new opportunities open up all the time.
We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.
Optimizes search engine rankings and app store visibility through SEO and ASO strategies to drive organic traffic and user acquisition.
Creates and optimizes SEO/AEO content for a growth marketing team that runs rapid experiments and ships weekly updates.
Manages SEO and app store optimization strategies to improve organic visibility and drive user acquisition for Life360's mobile applications.
Creates and optimizes SEO/AEO content for growth marketing experiments, focusing on search visibility and rapid iteration.
Develops and executes regional marketing campaigns to drive customer acquisition and engagement for Smartsheet's work management platform.
Develops and executes regional marketing strategies to drive customer acquisition and retention for Smartsheet's work management platform.
Develops and executes content marketing strategies while creating high-quality written content to drive web marketing goals.
Manages paid search advertising campaigns and strategy for ecommerce brands to drive traffic and sales.
Manages customer and field marketing campaigns for a healthcare IT company, coordinating marketing initiatives and physician/clinical audience engagement.
Manages paid search advertising campaigns and optimization for ecommerce brands to drive traffic and conversions.
Manages customer and field marketing campaigns and initiatives for a healthcare IT company's US market.
Develop and execute paid media strategy and Google Ads campaigns across EMEA markets, managing client relationships and optimizing performance in German.
Brafton is one of the world’s leading content marketing firms, with offices in Boston, London, Toronto and Sydney. We aspire to continually raise the bar on what people consider “marketing content.” We create result-focused strategies and content to drive SEO, social engagement and leads for our clients. Our teams continuously build expertise across new media formats, including video, blogs, infographics and web design.
We’re looking for a freelance PPC strategist to own paid media strategy and day-to-day campaign management for a B2B client’s EMEA business.
This is not a translation or copy-adaptation role. You will be the strategist on the account and the client’s primary day-to-day contact, working with them in German. You’ll build and run the EMEA strategy independently of our US and APAC programmes, while plugging into Brafton’s wider global team for knowledge sharing, SEO input and shared learnings.
We want someone with the judgment and confidence to build the right approach for EMEA from first principles.
Own end-to-end strategy, build and optimisation of Google Ads across EMEA — Search, Performance Max and Display, with additional channels considered where the case is there.
Join regular calls, reporting sessions and written updates in German.
Write, adapt and test German ad copy that holds brand tone and reads natively — not translated-sounding.
Build campaign structures that work across multiple EMEA markets, languages, currencies and time zones, and keep budget pacing sensible across them.
Brief and coordinate with separately contracted native French and Italian localisation support (you do not need to speak those languages yourself).
Feed into landing page and localisation decisions alongside our SEO team, including market-appropriate messaging and hreflang / localised page considerations.
Produce regional reporting that stands on its own for the client while rolling up cleanly into our global PPC reporting framework.
Partner with our US and APAC strategists to share learnings in both directions, without being dependent on their playbook.
Native or near-native German (C2), spoken and written, with the confidence to lead client calls and present performance in German. Fluent professional English for collaboration with our team.
Proven hands-on Google Ads experience across Search, Performance Max and Display, in a B2B lead generation context (not primarily e-commerce).
Genuine local keyword research capability for German-speaking markets — using in-market tools, search behaviour knowledge and judgment, not machine translation of English lists.
Strong analysis of German-language search term and keyword data to drive optimisations, negative keyword strategy and match type decisions.
Sound conversion tracking and measurement practice, including GA4, EU consent requirements and GDPR-compliant tracking setups.
Comfortable in Google Ads Editor, GA4 and Looker Studio (or equivalent reporting tooling).
Able to build an EMEA paid media strategy from first principles — targeting, account structure, bidding and messaging — rather than executing a plan handed down.
Willing and able to challenge or adapt global playbook tactics where they don’t suit local market norms, competitive dynamics or the client’s brand-risk tolerance, and to explain that reasoning clearly to both client and agency stakeholders.
Strong client-facing communicator: can give clear written context behind optimisations and hold a strategic conversation, not just report numbers.
Comfortable collaborating asynchronously across time zones with an English-speaking team.
4-5 years in paid media, ideally agency-side, with experience managing international or multi-market campaigns.
Experience in a client facing role - you will be communicating with the client regularly.
Track record with multinational or B2B clients where German-speaking or wider EMEA markets were a core target region.
Reliable overlap with UK business hours and some overlap with US Eastern time for internal calls.
Experience in B2B manufacturing
Experience working alongside an in-house or agency SEO team.
Familiarity with paid channels beyond Google in EMEA (LinkedIn, Bing, local platforms).
We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.
Manages lifecycle marketing operations and execution for Firefox Mobile, coordinating ASO initiatives, campaigns, and product launches while building processes and automation.
To learn the Hiring Ranges for this position, please select your location from the Apply Now dropdown menu.
To learn more about our Hiring Range System, please click this link.
Why Mozilla?
Mozilla Corporation is the non-profit-backed technology company that has shaped the internet for the better over the last 25 years. We make pioneering brands like Firefox, the privacy-minded web browser. Now, with more than 225 million people around the world using our products each month, we’re shaping the next 25 years of technology and helping to reclaim an internet built for people, not companies. Our work focuses on diverse areas including AI, social media, security and more. And we’re doing this while never losing our focus on our core mission – to make the internet better for people.
The Mozilla Corporation is wholly owned by the non-profit 501© Mozilla Foundation. This means we aren’t beholden to any shareholders — only to our mission. Along with thousands of volunteer contributors and collaborators all over the world, Mozillians design, build and distribute open-source software that enables people to enjoy the internet on their terms.
About this team and role:
The Firefox Product Marketing team works closely with Product, Marketing, Creative and other cross-functional partners to drive acquisition, activation, engagement and retention across the entire user journey. The Lifecycle Marketing Operations Manager will serve as the operational anchor for Firefox Mobile marketing execution. They will translate product marketing and growth strategies into reliable, repeatable execution across App Store Optimization (ASO), lifecycle programs, product launches and other priority growth initiatives. They will also improve execution quality and team scalability by developing stronger processes, automation and AI-assisted workflows.
What you’ll do:
What you’ll bring:
What will help you stand out:
What you’ll get:
About Mozilla
Mozilla exists to build the Internet as a public resource accessible to all because we believe that open and free is better than closed and controlled. When you work at Mozilla, you give yourself a chance to make a difference in the lives of Web users everywhere. And you give us a chance to make a difference in your life every single day. Join us to work on the Web as the platform and help create more opportunity and innovation for everyone online.
Commitment to diversity, equity, inclusion, and belonging
Mozilla understands that valuing diverse creative practices and forms of knowledge are crucial to and enrich the company’s core mission. We encourage applications from everyone, including members of all equity-seeking communities, such as (but certainly not limited to) women, racialized and Indigenous persons, persons with disabilities, persons of all sexual orientations, gender identities, and expressions.
We will ensure that qualified individuals with disabilities are provided reasonable accommodations to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment, as appropriate. Please contact us at hiringaccommodation@mozilla.com to request accommodation.
We are an equal opportunity employer. We do not discriminate on the basis of race (including hairstyle and texture), religion (including religious grooming and dress practices), gender, gender identity, gender expression, color, national origin, pregnancy, ancestry, domestic partner status, disability, sexual orientation, age, genetic predisposition, medical condition, marital status, citizenship status, military or veteran status, or any other basis covered by applicable laws. Mozilla will not tolerate discrimination or harassment based on any of these characteristics or any other unlawful behavior, conduct, or purpose.
Group: D
#LI-DNI
Req ID: R3205
Develops, curates, and executes B2B events including roundtables, conferences, and sponsorships to drive go-to-market strategy and client engagement.
Join Netcompany in leveraging technological innovations to foster societal transformation.
As one of the fastest growing technology companies, we are disrupting the marketplace and revolutionizing the way businesses operate. Our vision is to be the leading digital challenger in Europe whilst evolving the next generation of IT consulting.
Operating across both public and private sectors, we offer a comprehensive range of services from product design and engineering, digital strategy, data services & management (Machine Learning and AI), cloud migration to program delivery and service operations, our offerings are designed to meet diverse business needs.
We’re looking for a commercially minded, proactive and outcome-driven B2B Events Lead to join Netcompany UK’s high-performing marketing team.
Based in London and reporting directly to the Head of Marketing UK, you’ll be part of the team driving forward and executing Netcompany UK’s ambitious Go-to-Market (GTM) strategy and plan.
We’re looking for someone with the experience and judgement to understand what kinds of events will genuinely attract and appeal to our B2B clients and prospects, and deliver the creativity, organisation and commercial focus to bring those ideas to life.
You’ll develop, manage and deliver a portfolio of B2B events, from event conception and curation through to audience development, attendance and onsite execution. Working closely with the UK GTM team, you’ll lead events including tailored CXO roundtables, breakfast briefings, live fireside chats, conference activations and sponsorships, and more.
Role Responsibilities
We’re looking for someone who combines strong B2B events experience with commercial instinct, excellent judgement and strong management skills.
Benefits include
Company information
We pride ourselves on our entrepreneurial spirit and our capacity for doing things differently. Our culture is built on fostering low bureaucracy, emphasizing high agility and promoting flexibility, enabling everyone to contribute their best.
Our journey began in the UK with the acquisition of Hunter Macdonald in 2017. As one of Northern Europe’s most accomplished IT companies, we have expanded our headcount globally to 7400+ employees and have offices in UK, Denmark, Norway, Poland, Holland and Vietnam.
We are a Disability Confident Employer and are committed to creating an inclusive and diverse environment that celebrates every individual. Our recruitment processes are based on individual merit. If you require any reasonable adjustments or additional support during the interview process, please email HR Team at [email protected] for assistance.
#LI-JD1
Plans and executes regional marketing activations, events, and partnerships to build brand awareness and drive business growth across the Southeast.
The Farmer’s Dog was born from a mission to change the landscape of pet health, providing dogs and their humans with honest, smart, and simple care. We’re starting by radically improving the $90 billion pet food industry, replacing bags of highly-processed pellets with a personalized subscription service that sends complete and balanced, freshly-made dog food directly to customers’ doors. Our ultimate goal is to create innovative, delightful and personalized experiences across all aspects of pet care, and we believe our direct-to-consumer business model, holistic approach to growth, and dynamic culture uniquely position us to shepherd this backwards industry into the future.
To date, The Farmer’s Dog has delivered over 1 billion meals nationwide and raised over $150M in funding to help us build a company as healthy as the dogs who are eating those meals. Join us as we continue to develop ways of bringing peace of mind to customers, health to their companions, and much-needed change to the way people feed and care for their pets.
#LongLiveDogs
As the Regional Activation Manager for the Southeast, you’ll be responsible for bringing our brand to life across key markets throughout the Southeast region. This role leads the planning and execution of regional activations, events, partnerships, and market-level initiatives that build brand awareness, deepen consumer engagement, and drive business results. Working closely with cross-functional teams and local partners, the Regional Activation Manager will translate broader brand strategy into impactful, locally relevant experiences while ensuring consistent, high-quality execution across the region.
One Team: We don’t think of ourselves as “Acquisition Marketers”, “Engineers”, “Data Analysts”, or “Product Managers”. Beyond denoting skill sets and areas of expertise, we don’t think departments matter. We’d rather align ourselves to the goals we’re working to achieve and make sure we have necessary subject matter expertise to drive meaningful impact. We strive to orient ourselves around customer problems TOGETHER – getting the right people, with the right context, in the right rooms/Zooms to solve problems holistically.
We are skeptical about everything and precious about nothing: Ideas can and should come from anywhere, and we aren’t tied to our own. We proactively source input. We talk to our customers and leads regularly and are quick to change course if we know there’s a better or more impactful way to solve problems.
We consider the customer journey in all of our decisions: We know that no interaction exists in a silo and therefore understand how important every single one is. We ensure our strategy sets prospective and new customers up for success and drives long-term retention. We answer questions and address problems early and proactively. We understand the value of different channels, initiatives, and messages and know how to articulate impact and advocate for prioritization holistically.
We Execute For Impact: We don’t subscribe to “best practices” or “industry KPIs”. We’re uninterested in how we compare to “benchmarks”; instead we orient ourselves around being the best we can possibly be. Similarly, we don’t subscribe to rigid or classical expectations of roles – i.e. acquisition is hyper-focused on improving customer retention and experience.
We Are Focused and Work Without Assumption: We are not beholden to ideas. We have goals and believe everything beyond that is a series of hypotheses to validate. To that end, we seek to work in sequence and not in parallel. We constantly ask ourselves, “what’s the most important hypothesis I should be working on right now? How do I confirm or reject that hypothesis as fast as possible?”. We rarely have timelines/deadlines and are constantly taking in new information and adjusting our priorities accordingly. We don’t expect to be perfect the first time.
While this role is remote and regional, at times you may be required to travel to our main offices.
At TFD, we believe Belonging is a shared commitment to creating a workplace where every person feels respected, valued, and empowered to be themselves. When people feel a true sense of belonging, they do their best work, take smart risks, and bring forward diverse perspectives — leading to stronger decisions and deeper relationships.
We anchor this belief in a simple phrase: “Everyone’s welcome at the dog park.” No matter your background, identity, or role, there’s space for you here. There’s no one way to show up at the dog park— just shared space, mutual respect, and the freedom to be yourself. Being included is just the beginning, it’s about contributing your voice, growing through challenges, and building trust through shared goals. This philosophy guides how we lead, how we hire, how we communicate, and how we grow.
We continuously evaluate to ensure we are creating a consistent experience that cultivates belonging for all employees, from hiring and performance reviews to talent development. We also believe Belonging happens in everyday moments of connection; lunch with a new teammate, a shared laugh, or a quick story about your weekend. Our structure includes biannual employee surveys, manager training, TFD camps, and support from Humans to ensure we’re listening and learning from our Team.
Together, these efforts reflect what Belonging means at TFD: a culture where everyone can thrive.
The Farmer’s Dog, Inc. is an equal employment opportunity employer and does not discriminate in hiring on the basis of sex, gender identity, sexual orientation, race, color, religion, creed, national origin, physical or mental disability, protected veteran status or any other legally protected characteristic or status. For more information, please visit Know Your Rights.
TFD complies with applicable federal, state, and local disability laws and makes reasonable accommodations for applicants and employees with disabilities. If a reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact humansops@thefarmersdog.com.
We’re happy to answer any questions you may have about the position or our hiring process - please reach out at careers@thefarmersdog.com.
Manages user acquisition campaigns across Meta and Snapchat platforms to drive growth for consumer products.
Manages user acquisition campaigns across Meta and Snapchat platforms, optimizing ad spend and growth metrics.